According to analytic reports, Bing has been sustaining its early growth and maintaining decent traction since it launched in late May. With over $100 million of marketing budget at stake, Bing started off bombastically well, leapfrogging Yahoo! two times and has been constantly getting positive reaction from every corner of the web.

Last month, the only search engine, except Google that had a significant rise in search market share was none other than Bing. It kept making the blogosphere binging all month long.

Whitney Burk, director at Microsoft Bing said…

“Microsoft believes people are not overly loyal to their search engines, and many are more than willing to switch to something new”

Adding Live.com, which is now redirecting to Bing.com , and MSN Search, which is now  ‘Bing Search’ , the combined search engines have grown at an average of 16 percent during June 2009.

Mike Hurt, senior vice president, ComScore quoted…

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week. These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.”

The fact that Microsoft has secured a five-year deal with ‘Verizon Wireless’ to support its subscribers with preloaded default search engine on mobile phones and another presumption that Apple is probable to get into a bi-yearly agreement with Verizon after agreement with AT&T expires, the audience for Bing has great possibilities in the future.

Recent efforts to further accelerate Bing’s usage has been its integration with Hotmail service. Notable Bing services such as Maps, Shopping, Travel, News, Videos are getting positive response from the users as well.

According to Alexa, Bing.com has skyrocketed to 38th worldwide rank and Compete.com ranks Bing.com as the 13th most popular website in the U.S.

After Bing’s debue, many users are also preferring to use two search engines on a preferential basis.

Although Bing has been getting natural buzz due to its product quality, the challenges for Bing will never end as its presence will only push Google to advance further. Anyways, its good to see search monopoly being challenged.