Following up with what we just reported earlier about the plausibility of search deal between Microsoft and Yahoo!, the deal has finally matured and the entire web is resonating with this breaking news to the highest magnitude. Just about everyone is talking about this deal, its implications on the search landscape and how Microsoft and Yahoo! are going to benefit from this deal.

Folks are also wondering if this is a ‘killer deal’ with regard to Google. Whether Google will loose out its dominant position in coming time as the two big forces unite together ? We reckon, YES. And we have enough reasons to back our notion.

Here are the 10 key reasons why Microsoft-Yahoo deal is a stepping stone to non-monopolised search market scenario.

1. After this deal gets into action, Bing’s search share will grow to around 28%, much more competitive to Google’s current search share of 65%.

2. A bigger search market share will also attract more advertisers, both premium and self-serving to Bing search engine, implying more revenues.

3. More search volume would also ensure that Microsoft gains more search revenues and further invests more into Bing.

4. This deal brings together the best of the two companies, Yahoo’s search volume & sales force and Microsoft’s search innovations & heavy-weight marketing.

5. The term of the Microsoft-Yahoo agreement is 10 years, pretty enough time for Microsoft and Yahoo! to outsmart Google in search landscape and become the new market leader.

6. It could only be deep pocketed Microsoft who could dare spending over $100 Million in marketing their search engine. Now, with plenty of search volume coming from Yahoo!, the power of money will speak out even louder to the end users.

7. After two months of Bing’s debue, it’s a proven fact now that Bing is a better performer than Google. Now, with more search volume, there will be more users using a better search engine (that’s Bing) and hence would have more tendency to recommend it to massive Google addicts.

8. As per the search deal, Yahoo! is to take care of the premium ad publishers for both the companies, which would let Microsoft AdCenter compete head-on with Google AdWords and Microsoft PubCenter with Google AdSense.

9. As Yahoo! is no more in Search business, end users have only two effective search destinations now, Google and Bing. This fact may also help Bing steal some of the market share from Google.

10. Bing has been raking in natural buzz, simply because the quality speaks for itself. With more search volume coming in, there will be more poeple realizing a better alternative to Google, which may help Bing gaining market share faster.